This coffee is from the same country famous for Kopi Luwak, although it is cheaper cousin ;).
A relatively famous coffee, in its own right. However I believe that consideration you need to put to the side when you taste it.
The Beans
I found that they where a little inconsistent in shape, with a few closer to circular in shape rather than oval (which is associated with a purer coffees).
On The Nose
I detected a definite hint of vanilla pod and Walnuts, and even though this is nothing to do with the nose, the crema was light
In the Mouth
Mild tones of maple syrup and biscuit with a medium to full body on the tongue
Summary
This is a good enough coffee, not going to be one of my favourites, but that does not mean it will not be popular, especially with those that add milk (either frothed or not) and probably enjoyable for the coffee, milk and sugar crowd, and believe me it is a crowd.
Because of its fame we will probably stock it, but only in limited quantities.
Quaffee 